TrackAlyzer

TrackAlyzer is a plugin to add tracking features to WooCommerce in no time.

It supports easy integration with Google Analytics Enhanced Ecommerce, Google Adwords, Facebook Ads, ShareASale , Linkwise 

TrackAlyzer also supports to use your own custom code to place it on Header, Footer, Product Category, Product Page,Cart, Checkout Page and also supports the use of shortcodes.

TrackAlyzer Supports Integration for the following Networks .

  • Google Analytics Enhanced Ecommerce
  • Google Adwords
  • Facebook Ads
  • ShareASale
  • Linkwise
  • Custom Code

TrackAlyzer is a plugin to add tracking features to WooCommerce in no time.

It supports easy integration with Google Analytics Enhanced Ecommerce, Google Adwords, Facebook Ads, ShareASale , Linkwise 

TrackAlyzer also supports to use your own custom code to place it on Header, Footer, Product Category, Product Page,Cart, Checkout Page and also supports the use of shortcodes.

It's very easy to setup TrackAlyzer.

Navigate to Woocommerce -> TrackAlyzer Conversion Settings to configure the plugin.

There are 6 Different tabs , select the tab you want to enable the conversion tracking and enter the few details required .On the last tab Custom Code you can any other third party network code or your own code on any place.

You can also have enabled all of them . There is no limitation.

 

Google Analytics Enhanced Ecommerce

Let's start the configutation of the plugin  and we will start with Google Analytics Enhanced Ecommerce .

For the users don't know what is Enhanced Ecommerce for Google Analytics, i will explain it now in a few lines.

Having Enhanced Ecommerce for Google Analytics enabled on your site , will help you learn more about the user interaction on your site and the total user behaviour. You will be able to track the items added or removed from cart, the product impressions , product categories that selling better , payment methods are used the most and take reports about them.

Also you will be ale to track the users that started the checkout process, and the users that made a purchase.

This will help you learn more about your user audience and optimize your site better to increase your conversions(sales).

I highly suggest you use this feauture. Please enable first the Enhanced Ecommerce on your Google Analytics account under settings, before enabling this feature.

Setup

1)Log into your Google Analytics Account and get your ID (starting with UA) and enter it on Google Analytics ID

2)Enable Universal Google Analytics must be checked to enable the the Enhanced Ecommerce, if you are using an other plugin for Google Anaytics i suggest you to disable it to avoid double pageviews.

3)Check the options you want to get detailed stats for , i suggest you to have all of them enabled(the more detailed stats you have, the more better analysis you can do).

4) Don't forget to check the last checkbox Enable Google Analytics  to enable the plugin.

Facebook

By enabling the Facebook Ads Tracking you will be able to track the conversion made from your Facebook Campaign and track all the steps of the user. You will be able to see not only the number of conversions but also the total order amounts the customer purchased directly from your Facebook Ads account.

Setup

1)Enter your Facebook Pixel ID and select the currency of your store.

2)Check the option to Enable Facebook.

Adwords

Enable Adwords to track sales made from Google Adwords Campaign.

Setup

1) Enter your Adwords Conversion Label and the Adwords Conversion ID you will find on your Adwords account.

2) Check the option Enable Google Adwords .

ShareASale

If your are promoting your store through ShareASale Network enable this feature, to enable the tracking .

Setup

1) Enter your Mechant ID you will get from ShareASale and select the currency you are using on yor store

2) Check the option Enable ShareASale

 

Linkwise

This option is mainly for Greek users that working with Greek Affiliate Network Linkwise .This will add the conversion tracking required by the network plus the remarketing code.

Setup

1) Enter the Program ID you will get from Linkwise , the VAT percentage, the Decimal Seperator ( example: .  or , ).

2)(Optional) If your store phone number is visible Linkwise requires to hide the number, to hide it just type the class of the div or the id to hide it automatically by appending the ?tel=no to the url .

Cookie lasts 30 days

3) Check the option Enable Linkwise.

 

Custom Code

If any of the above solutions doesn't cover you and you need to add any other code from an other network or your own code you can use the Custom Code feature.

 

You can add your code on the following placements with the following shortcodes to replaced with the original values.

  1. Header
  2. Footer
  3. Product Category(Loop  *for each product on category page)  shortcodes:{product_sku}} , {{product_price}} , {{product_title}}{{product_category}}
  4. Product Category Footer
  5. Product Page  shortcodes: {{product_sku}} , {{product_price}} , {{product_title}}{{product_category}}
  6. Cart Page (Loop  *for each item on cart)     shortcodes:{{product_sku}} , {{product_price}} , {{product_title}}{{product_category}}{{product_quantity}}{{product_variation}}
  7. Cart Page     shortcodes: {{cart_total}}
  8. Checkout Page Code  shortcodes: {{cart_total}}
  9. Thank You Page (Loop  *for each ordered item)   shortcodes:{{product_sku}} , {{product_price}} , {{product_title}}{{product_category}}{{product_quantity}}{{product_variation}}
  10. Thank You Page   shortcode: {{order_total}}, {{order_id}}

Custom Code Examples

Example 1

Add Conversion Pixel on Thank You page

<img  height="1" width="1" style="border-style:none;" src="http://www.thirdpartyneywork.com/conversion.php?id={{order_id}}&amount={{order_total}}" />

Note:{{order_id}} will be replaced with the Order ID and the {{order_total}} with the total Order Value

Example 2

Add script on Product Page

 

<script>
 
tracking("addproduct", {
 
id:  '{{product_sku}}'' ,
 
price: {{product_price}}, 
 
});
 
</script>

Note:{{product_sku}} will be replaced with SKU of the product and {{product_price}} with the price of the product